In today’s ever-changing marketing world we at Go Limitless are often asked by clients what they should be doing to maintain an active and engaging website.
To truly answer this question the first thing you need to consider is the purpose of your website. How does it reflect your client’s business needs? Are you simply looking to detail your contact details to potential customers or are you looking to actively engage a customer and perhaps draw them to a sale there and then? Or perhaps all of the above?
We live in a “now, now. now” world. If we need to know something, it should be located somewhere on the internet – or at the end of someone’s phone line – and therefore a website needs to be considered your company’s primary marketing tool or digital marketing hub.
Websites are open for business 365 days a year, 24 hours a day and can be seen by anyone on all types of devices from laptops, tablets, phones … and you need it be to presenting your customers with that warm welcoming smile as well as providing them with a clear pathway to finding what they want or what they want to know! So how is it possible to stay on top of all of this and the ever-changing Social Media world and run a successful business? From our own day-to-day experience we are only too aware of the time constraints we live under and we therefore hope this will give you a short and sharp insight into what we think every successful website needs.
If you do only one thing, update your website on a regular basis. There is no rule here other than to understand that all of the major search engines have made major adjustments to factor recent content changes into their algorithms – so clearly there is an obvious need to update as often as you can.
Let customers know what you’re up too. Have you just won a new client? Have you just completed a job? Taken on a new staff member? Anything that is happening in your day-to-day business is valuable news not only to potential and existing customers but also to those search bots.
2. Social Media
The services we all love to hate! However, love it or loath it, for now at least Social Media is here to stay so embrace it wisely; shout your offers, post links to your blog posts, news updates and case studies.
A few good inbound links can make a big difference to search placing and with the exponential growth that cannot be counted your article or link could suddenly be seen by thousands of people who you wouldn’t normally be able to interact with. Every business should by now have signed up to Facebook and established a business page. If you haven’t, please go and do it now. If you need help we can offer advice by phone or email, get page set up and secure your name. This is not a sales pitch, we are just pleading with you to register now! If you wait, in six months time you may find your company name has already been taken.
Would you rather your business page is facebook.com/your-business-name-somethingextra-anumber or the more succinct, memorable facebook.com/yourbusiness.
3. Design changes
You don’t have to spend a fortune to keep a website fresh, engaging and current. It’s a fast-paced development world and you need to be monitoring the look and feel of your site to be sure it lives up to that of your competition and the era.
These three rules form the fundamentals of what you should be doing with your website. For more information on some of these areas, see some of our other news items or just give us a contact to learn more straight from our experts.